The main educational platform in the Spanish language
The main educational platform in the Spanish language
Design of AulaPlaneta, the educational ecosystem of Grupo Planeta
Grupo Planeta is one of the largest publishers in the world, operating in Spain, Portugal, France and Latin America.
AulaPlaneta is a digital educational service aimed at facilitating the tasks of teaching staff, motivating and involving pupils in their own learning, and giving support to schools and families.
More than 4.000 schools in Europe and Latin America use the platform on a daily basis.
Flexible and intense collaboration in the areas of product development, brand development and interaction has resulted in a wide variety of educational products associated with AulaPlaneta, positioning the platform as one of the most competitive and innovative in the sector.
Client
Grupo Planeta, Spain & Latin America
Services
Branding, Strategy & Digital
Sector
Education
Tasks
Product design
Ideation
Creative direction
User experience
User interface
Information architecture Wireframing
Project team
André Pessoa de Farias, Art direction & Product design
Sole Carballo, Photography editor
David Barrueco, Front-end development
Altran & Sinergia, Software & Website development
A project in constant evolution must adapt to new functionalities that are added to the platform.
By focusing the user on colours and iconographic images, navigation issues are avoided and the platform’s learning curve is enhanced.
A customisable virtual study notebook was included in one of the many product updates.
The teacher's and the student's user environment show slight variations, but maintain the general structure.
Consistency between digital and printed materials has been essential when creating a brand with its own language.
A wide variety of educational products focused on the student’s life inside and outside the classroom help teachers, students and parents to interact in a positive and constructive way.
View project Facilitating access to thousands of educational resources
View project Beyond the classroom
Research and training work by the AulaPlaneta team has resulted in a set of pedagogical materials aimed at teachers.
Periodic reports, online content and meetings between professionals are core features of the ongoing project.
