The global economy, gamified
The global economy, gamified
Design of a campaign and educational tool for the Spanish NGO No te comas el Mundo.
The classic ‘Spot the Difference’ game lies at the core of this campaign, which focuses on food sovereignty, the global economy and ecological debt.
The campaign takes the form of an activity book, which was created to be used by teachers in schools across Spain and to be shared by families on social media.
Clients
Several organisations and NGOs, Spain
Services
Strategy & Editorial
Sectors
Non-profit & Education
Tasks
Ideation
Gamification
Art direction
Visual design
Ilustration
Content design
Project team
André Pessoa de Farias, Art direction & Illustration
Alejandra Cukar, Content design
