The BCN based fashion brand goes international
The BCN based fashion brand goes international
Redesign & repositioning of the e-commerce platform for Kaotiko BCN, one of Barcelona's most popular fashion brands.
Kaotiko’s aim is to create a community of people leading a fresh, authentic and personal lifestyle. The company engages in fair and local trade, designing and producing its clothes in Barcelona.
The Kaotiko brand has a very strong online & social media presence.
Following the redesign, the brand more than doubled its online turnover, entering the international market with the help of a significant capital increase.
Client
Kaotiko, Spain
Service
Digital
Sector
Fashion
Tasks
Digital Strategy
Information arquitecture
User experience
User interface design
Website development
Project team
André Pessoa de Farias, Product design
Litesolutions, Website & Magento development
Reducing options in the top menu and reorganising the products offered has improved navigation, increasing traffic and sales.
Identifying and systematising the different components and page models has been key to implementing the templates in Magento.
