Magnet, Innovation in Education
Magnet, Innovation in Education
One of the main challenges to achieving educational equity is the fight against school segregation.
The Magnet Programme aims to promote diversity in the Catalan education system.
The Magnet programme brings schools and institutions together and helps them to develop a partnership.
Through this alliance with an institution of excellence, the school is able to develop an innovative, high-quality educational project – an attractive initiative with magnetism that can become a benchmark project in Catalonia, both for the families and the educational community.
Tasks
Strategy
Corporate identity
Creative direction
Brand design
Brand manual
Training
Visual design
Presentation design
Motion graphics
Video manual
Website design
Project team
André Pessoa de Farias, Creative direction
Poca Broma, Audiovisual produccion
The Bearded & David Ramirez, Website development
Ivan Giménez, Juanma Peláez & Uncle Jun, Photography
The actors taking part are institutions of renown and excellence in a specific field of knowledge (science, technology, art, audiovisual communication, etc.)
Today, the ongoing project involves more than 16 cities, 30 schools and 32 internationally prestigious institutions.
The Magnet project is in constant contact with its target public: families, institutions and professionals.
Communication is adapted to the target and includes a tabloid-format newspaper, a guide that explains the phases of the pilot project through to its implementation at regional level, the website and social media.
View project A family conversation about education
View project Magnet online
The instructors’ materials are very carefully made. Both the content design and organisational structure follow the design standards defined by the practical guides.
Regular meetings and conferences for the entire educational community, together with publications and audiovisuals, form part of the Magnet ecosystem.
View project Inspiring & spreading educational values
Comprehensive graphic guidelines have been established for implementation of the identity across audiovisuals, signage, publications, campaigns and other collateral pieces.
