Periocentrum Rebranding
Periocentrum Rebranding
Brand strategy, brand architecture and identity for a prestigious group of dental clinics in Spain and Italy.
In the course of its expansion, the Periocentrum Group needed to adapt a brand to its new requirements.
A flexible new brand system was designed that would allow the group’s voice to support the activities of the new sub-brands, but also take the lead when needed.
The creation of 3 sub-brands gives value and prestige to the group.
Client
Grupo Periocentrum, Spain & Italy
Services
Branding & Editorial
Sector
Healthcare
Tasks
Strategy
Creative direction
Art direction
Brand design
Brand manual
Visual design
Campaign creation
Presentation design
Editorial design
Project team
André Pessoa de Farias, Design direction
The design highlights the group's commitment to the highest quality professional dentistry practices and its goal of becoming a benchmark for both professionals and patients.
In order to attract investors and increase capital, effective PowerPoint and Keynote presentations were created.
Comprehensive graphic guidelines have been established for the implementation of the brand in Spain and Italy.
The identity was implemented across all group communications, including magazines, institutional brochures and newsletters, print advertising and social media campaigns.
