Symbolism to engage Barcelona schools on sustainability
Symbolism to engage Barcelona schools on sustainability
A remarkable initiative that has generated a lot of expectation and involvement on the part of Barcelona's educational community.
Each participating school worked with its students on the subject of sustainability. Their efforts have been reflected on a leaf that has been added to 250 others to form the Barcelona Agenda 21 Commitment tree.
The presence of teachers, students and families at an event that in the past was intended for political figures is of great relevance.
Tasks
Ideation
Gamification
Visual design
Editorial design
Campaign creation
Website design
Project team
André Pessoa de Farias, Art direction & Product design
Alejandra Cukar, Ideation & Content design
Ignacio Maure, Website developpment
The result of this experience has been recorded in a book and on a website, highlighting all the commitments made by the participating schools.
