Barcelona State Schools for recycling
Barcelona State Schools for recycling
Design an education program for Barcelona pel Medi ambient, Barcelona's garbage management Agency.
Fem Campanya is a programme that invites schools to become active communicators by designing, implementing and evaluating a communication campaign to provide information about, raise awareness of and improve organic waste collection.
The participating schools become advertisers, who apply creativity and imagination to define the problem they want to solve, the goals they aim to achieve with their campaign, and the audience they wish to target.
The response to the programme has been very positive. Having begun with 3 state schools, there are now more than 20 schools involved across the city of Barcelona.
Client
Barcelona pel Medi Ambient, Barcelona City Council, Spain
Services
Strategy, Branding & Digital
Sectors
Public & Non-profit
Tasks
Ideation
Strategy
Gamification
Creative direction
Branding
Visual design
Campaign creation
Website design
Partners
SCEA - Societat Catalana d'Educació Ambiental, Strategy & Content design
Project team
André Pessoa de Farias, Art direction & product design
Iwith, Website development
